|
|
Domain Name Branding
Domain name branding (or co-branding) is the process of creating recognition and public familiarity around a logical, high-recognition website address. Companies often attempt to establish an online presence by using some version of their company name as the
actual website address. This strategy can result in a somewhat awkward or very long website address. Making matters worse is the tendency to then abbreviate or hyphenate part of the company name. The end result is customer confusion or frustration.
A more effective strategy is to utilize a domain name which acts as a true online brand. Typically, the domain name will be logical, descriptive of the service or product offered, and perhaps geographically relevant actually naming the city or state where the company operates.
A sensible web address creates instant consumer recognition and enhanced credibility since online users can equate the domain name with the company's primary focus.
For example: a Manhattan law firm such as Eanes, Thomas, Sully, and Beckford LLC would be much better served
by a domain name like ManhattanAttorneys.biz than EarnesThomasSullyBeckford.com, or even ETSB.com. The former example meets all of the superior branding considerations while the latter examples require considerable effort to remember correctly.
ManhattanAttorneys.biz would be a superior choice for relaying the website address verbally and in writing. It would greatly facilitate email correspondence reducing errors. The domain name also perfectly represents the business focus and where the company is located. Reinforcing the firm's credibility and
providing for easy consumer recognition will enhance the firm's reputation both online and in the real world.
Pricing guidelines for our domain names for sale can be located in the domain name database at PremiumDomains.US.
|
|
